Marketing for
hotels that wins
direct bookings.
Every booking that comes through an OTA costs you fifteen to twenty-five percent. Every booking that comes direct doesn't.
You're renting your
guests from someone else.
Booking platforms brought you the guest, so they take a cut of every night — and they keep the customer relationship afterwards. You never get the email address, so you can't invite them back next season.
You'll never replace OTAs entirely, and you shouldn't try. But shifting even a quarter of your bookings to direct changes your margin completely.
Fix this — free audit →DIRECT
What's costing you
direct bookings
Guests find you on a booking platform, then search your name to check you're real. What they find next decides whether you keep the commission.
There's no reason to book direct
If your own site shows the same price as the platform, why would anyone risk it? Without a clear direct-booking advantage, you lose by default.
Your photos undersell the property
Dark rooms, cluttered frames, no sense of the view or the light. Accommodation is bought almost entirely on photographs.
Reviews go unanswered
Especially the critical ones. A calm, specific reply reassures the next hundred people reading it far more than the complaint puts them off.
Your booking flow is painful on mobile
Too many steps, slow loading, a form that resets. Most travel research happens on a phone, often late at night.
Off-season is silent
No campaigns, no packages, no reason to visit in the quiet months. So the quiet months stay quiet.
You have no guest email list
Someone stayed, loved it, and left. Nothing brings them back next year because you never captured a way to reach them.
Built around
occupancy, not likes
Everything aimed at two numbers: how full you are, and how much of that comes direct.
- Google Business Profile and Maps optimisation
- Direct booking campaigns and rate incentives
- Property photography direction and editing
- Review generation and response management
- Seasonal and off-peak package campaigns
- Google Hotel Ads and metasearch setup
- Email campaigns to past guests
- Instagram and Reels content for the property
- Influencer and press hosting programmes
- Local partnership and experience content
- Landing pages for packages and offers
- Monthly report on bookings, direction requests and calls
Your first
ninety days
We start with the things that convert guests already looking at you, then build demand for the quieter months.
Listings and reviews
Google profile completed, review backlog answered, booking flow tested on real phones. Fast wins that convert existing interest.
Days 1–14
Content bank
A proper shoot — rooms, common areas, food, views, staff. Enough material to run for six months.
Days 15–30
Direct booking push
Rate incentives, package landing pages, retargeting for people who visited but didn't book.
Days 31–60
Off-season demand
Campaigns aimed at the quiet months, plus email to past guests with a reason to return.
Days 61–90
BACK
Guests always check
your name before booking.
The pattern is consistent: they find you on a platform, then Google your property name to see if it's legitimate. That search result is the last thing standing between them and the booking.
If your own site, photos and reviews look better than the listing that sent them, a good share of those guests will book with you directly instead.
- Strong branded search results with current photos
- A direct rate worth choosing over the platform
- An email list you actually own
Other industries
we know well
Same approach, different playbook. Every industry has its own buying behaviour and we build around it.
Let's fill your
rooms. Free audit.
Send us your property name. We'll review your Google listing, reviews, photos, booking flow and closest competitors, then tell you what to fix first.