Marketing for
clinics that helps
patients find you first.
People search their symptoms long before they search for a doctor. The practice that answered the first question usually gets the appointment.
The search starts
with a symptom.
Almost nobody begins by searching for a clinic name. They search what's wrong — the pain, the symptom, the worry. Whoever answers that question clearly becomes the practice they trust enough to call.
That's why patient education content outperforms advertising in healthcare. You're not interrupting anyone. You're already there when they're looking.
Fix this — free audit →ME
What's keeping
patients away
Six issues we find in nearly every healthcare audit, all of them fixable without touching clinical practice.
Booking means calling during office hours
Which loses you every patient who's researching at 11pm, and every one who'd simply rather not phone.
You don't rank for conditions
Only for your clinic name. So you're invisible to everyone who doesn't already know you exist.
Your reviews are unanswered
Healthcare reviews are read with unusual care. A thoughtful, appropriate response reassures far more people than the review itself worries.
There's no patient education content
So patients arrive misinformed by whatever they read elsewhere, and consultations get spent correcting it.
Doctor profiles are thin or missing
Patients want to know who they'll be seeing — qualifications, experience, approach. A name and a specialty isn't enough.
Your Google listing has old information
Wrong hours, outdated services, no photos. In healthcare that reads as careless in a way it doesn't elsewhere.
Built around
patient trust
Visibility, clarity and reassurance — handled with the care that healthcare marketing needs.
- Google Business Profile and Maps optimisation
- Condition and treatment SEO pages
- Patient education articles and video
- Review generation and appropriate responses
- Online booking integration
- Doctor and specialist profile pages
- Before-and-after content, with written consent
- Appointment reminder and recall messaging
- Local ads targeted to your catchment area
- Accessibility-compliant website structure
- Privacy-aware processes for all patient content
- Monthly report on calls, bookings and direction requests
Your first
ninety days
Local visibility first, because that captures the patients already searching, then education content to build the longer-term pipeline.
Local visibility
Google profile, accurate hours and services, review backlog answered. The fastest route to more calls.
Days 1–14
Booking and profiles
Online booking made easy, doctor profiles written properly, key pages fixed for mobile.
Days 15–30
Education content
Articles and short videos answering the questions patients actually ask in consultations.
Days 31–60
Recall and reviews
Reminder and recall messaging plus an ongoing review generation process.
Days 61–90
FIRST
Handled with the
care it requires.
Healthcare marketing carries real obligations — patient privacy, no guaranteed outcomes, no misleading claims, written consent for any patient imagery or story.
Every piece of clinical content goes to you for approval before it publishes. We don't write medical claims, and we don't publish anything a practitioner hasn't signed off.
- Written consent obtained for all patient content
- No outcome guarantees or unverified claims
- Every clinical piece approved by your practitioners
Other industries
we know well
Same approach, different playbook. Every industry has its own buying behaviour and we build around it.
Let's help patients
find you. Free audit.
Send us your clinic name. We'll review your Google listing, reviews, website and local search visibility, then tell you what to fix first.