Stop paying for
clicks. Start paying
for customers.
Meta and Google Ads managed properly — real audience research, creative that gets tested, and tracking that tells you what each rupee brought back.
Why your ads
aren't paying off
Most underperforming ad accounts we take over have the same six problems. Fixing them usually matters more than raising the budget.
You're boosting posts, not running campaigns
The boost button is the most expensive button on Facebook. It gives you almost no targeting control and optimises for engagement rather than enquiries.
There's no conversion tracking
Without a properly configured pixel and conversion events, the platform can't optimise and you can't tell which ads produced actual business.
One ad has been running for months
Creative fatigue is real. The same image to the same audience stops working, and costs climb quietly while nothing looks obviously broken.
You're targeting far too broadly
Everyone in the country aged eighteen to sixty-five isn't an audience, it's a budget bonfire. Precision is what makes small budgets work.
Your ads point at your homepage
People click an ad about one specific thing and land on a page about everything. Most leave within seconds.
You don't know your cost per lead
Without that single number you can't tell whether the campaign is profitable, and you can't decide whether to scale it or stop it.
Set up right,
then improved weekly.
The first two weeks are about foundations — tracking, audiences, creative, landing pages. After that it's a weekly rhythm of testing, cutting what's losing and putting more behind what's winning.
You'll see the numbers that actually matter: cost per lead, cost per sale, and return on ad spend. Not impressions.
Book a free audit →PER
LEAD
- Full ad account audit and cleanup
- Pixel and conversion tracking setup
- Audience research and segmentation
- Ad creative — static, carousel and video
- Ad copywriting and headline testing
- Dedicated landing pages
- Structured A/B testing
- Daily budget monitoring
- Retargeting campaigns
- Negative keyword management for Google
- Weekly optimisation and reallocation
- Monthly report with cost per lead and ROAS
Four phases,
then repeat
Paid ads are a testing exercise, not a set-and-forget one. Here's the cycle we run.
Set up
Account audit, tracking installation, audience build, creative production and landing pages. Nothing launches until tracking is verified.
Weeks 1–2
Test
Multiple audiences and creatives at small budget. We're buying data here, not results — that comes next.
Weeks 3–4
Scale
Budget moves behind whatever produced the cheapest quality leads. Losers are cut without sentiment.
Month 2
Optimise
Fresh creative to fight fatigue, new audience tests, retargeting layers and continuous refinement.
Ongoing
CUT
SCALE
Ads work fastest.
They also punish sloppiness.
Paid is the quickest route to enquiries — you can be in front of buyers this week. But it's also the easiest place to waste money, because the platform will happily spend your budget on the wrong people.
So we start small, prove what works, and only scale spend once the numbers justify it. No blank cheques.
- Full transparency on spend and results
- You own the ad account and all its data
- We start small and scale only on proof
Before you
get in touch
The things clients usually ask us in the first call.
Ask us anything →We recommend at least $500 a month in ad spend, separate from management fees. Below that there isn't enough data to test properly, and you end up guessing with real money.
Google catches people already searching for what you sell — high intent, higher cost per click. Meta puts you in front of people who fit your customer profile but weren't looking yet. Service businesses often start with Google, product and lifestyle brands with Meta. We'll advise after the audit.
Traffic within days. Meaningful data in two to three weeks. Reliable, profitable performance usually settles in around month two, once the testing phase has told us what works.
No. We charge a flat monthly management fee. Percentage models create an incentive to spend more of your money, which isn't an incentive we want.
You do. We work inside your Business Manager and your Google Ads account. If we ever part ways, you keep the account, the pixel, the audience data and the campaign history.
We'll tell you straight. Sometimes the issue isn't the ads — it's pricing, the offer, or a landing page that doesn't convert. We'd rather fix the real problem than keep spending your budget on a campaign that can't win.
Let's see where
your budget is going.
Give us access to your ad account and we'll review your campaigns, tracking, audiences and cost per lead — then tell you what's fixable and what isn't.