A brand people
recognise before
they read the name.
Logo, colour, typography, guidelines and all the everyday graphics — built as one system so everything you publish looks like it came from the same place.
Signs your brand
is holding you back
Design problems are easy to ignore because nothing visibly breaks. They just quietly make you look smaller than you are.
Your logo was made in a free tool
Low resolution, no vector file, and it falls apart the moment you need it on a sign or a shirt. It also looks like the ten other businesses using the same template.
Every post looks different
Different fonts, different colours, different mood. Nobody builds recognition from a feed that changes personality every week.
You have no source files
The designer who made your logo has gone and taken the editable files with them. Now every small change means starting over.
You look cheaper than you are
Your service might be the best in the area, but if the branding reads as budget, people price you as budget before you've spoken.
Nobody knows the rules
No guidelines means every new designer, printer and freelancer interprets your brand differently. The drift adds up fast.
You're invisible in a crowded feed
Scrolling is ruthless. Without a distinct colour, shape or type style, your post is indistinguishable from the noise around it.
A system, not
just a logo.
A logo on its own doesn't do much. What builds recognition is the whole system working together — the colours, the typefaces, the layout habits, the tone. That's what makes someone spot your post before they've read a word.
You'll finish with a proper guidelines document, editable templates for everyday posts, and every source file in your own hands.
Book a free audit →YOUR
LOOK
- Brand discovery session and positioning
- Three initial logo concepts
- Full logo suite — primary, stacked, icon, mono
- Colour palette with print and digital codes
- Typography pairing and hierarchy
- Brand guidelines PDF
- Social media post templates
- Business cards and stationery
- Email signature design
- Signage and vehicle graphics
- Packaging or menu design where relevant
- All source files — AI, SVG, PNG, PDF
How we get
to the mark
Structured rounds with clear feedback points, so it never turns into endless tweaking.
Discovery
We dig into what you do, who you serve, who you're up against and how you want to be seen. This is where the real decisions get made.
Week 1
Concepts
Three distinct directions, each with a rationale. Not three versions of the same idea — three genuinely different answers.
Week 2
Refinement
You pick a direction. We refine it through two rounds of feedback until every detail is right.
Week 3
Handover
Full logo suite, palette, typography, guidelines, templates and every source file, delivered in one organised folder.
Week 4
BRAND
ONE VOICE
Recognition is
cheaper than advertising.
The businesses people remember aren't always the ones spending the most. They're the ones that look the same everywhere — same colours on the sign, the van, the invoice, the Instagram post.
That consistency does the work of a much bigger ad budget, and it costs you nothing to maintain once the system exists.
- A brand that works at any size, in any medium
- Templates so your team stays on-brand without a designer
- Files you own outright, forever
Before you
get in touch
The things clients usually ask us in the first call.
Ask us anything →Three genuinely different directions, each with the thinking behind it. You choose one and we refine it through two rounds. Extra concepts are available but honestly, more options usually make the decision harder, not better.
Completely. Once the project is paid, full ownership transfers to you along with every source file. We don't retain rights or charge licensing fees.
Vector files (AI, EPS, SVG) for print and signage, PNGs with transparent backgrounds for digital, PDFs for sharing, and a guidelines document explaining how to use them. Colour codes in CMYK, RGB and HEX.
Three to four weeks for a complete brand identity. A logo-only project is quicker. The timeline depends mostly on how fast feedback comes back at each stage.
Often that's the smarter move, especially if people already recognise you. We can modernise a logo, fix the colour palette and build the system around what already exists rather than starting from scratch.
Yes. Business cards, signage, menus, packaging, vehicle graphics, uniforms. We supply print-ready files with proper bleed and colour profiles, and we can liaise with your printer directly.
Let's make you
look unmistakable.
Send over your current branding and we'll tell you honestly whether you need a full rebuild, a refresh, or just a tidy-up of what you already have.